The live-shopping revolution is transforming the e-commerce landscape in North America, Europe, and China. A striking example is L'Oréal's unprecedented success in Canada, where live-shopping sessions triggered a remarkable 300% increase in sales within just one hour, showcasing the immense potential of this innovative approach. Enter Filmo, Australia's premier live-shopping app, democratising this technology for online retailers and consumers alike by providing a captivating platform for instant purchasing. Here are ten compelling reasons for online retailers to join the Filmo community.
1. Amplified Conversion Rates
Live-shopping events deliver sales conversion rates up to 10 times higher than traditional e-commerce. By engaging customers in meaningful, real-time interactions and offering immediate purchase options, Filmo drives impulse buys and boosts sales.
2. Enhanced Visibility through Multi-Channel Broadcasting
Brands can broadcast their Filmo live shows simultaneously across Instagram, TikTok, YouTube, and Facebook, maximising reach and audience engagement. Leveraging Filmo's multi-channel broadcasting capabilities amplifies the brand's message and attracts a broader audience, driving traffic to live events and increasing brand awareness.
3. Streamlined E-commerce Integration
Filmo integrates seamlessly with existing online stores, streamlining inventory management and order processing for sellers. Syncing product catalogues, inventory levels, and customer data between Filmo and e-commerce platforms ensures consistency across channels and provides a cohesive shopping experience.
4. Real-time Sales Insights
Filmo provides invaluable real-time feedback and insights into customer preferences, enabling brands to tailor their offerings and marketing strategies effectively. Monitoring viewer interactions, comments, and reactions during live events yields actionable data to optimise product offerings and enhance the customer experience.
5. Targeted Audience Engagement
Unlike conventional social media platforms, Filmo attracts a purchasing-inclined audience, accelerating decision-making and facilitating swift sales. Brands can tap into this highly receptive audience for higher conversion rates and greater sales efficiency.
6. Sustainable Content Creation
Filmo's live shows can be repurposed into bite-sized content for social media, maintaining audience engagement and driving visibility for future streams. Brands can use highlights from live events, such as product demonstrations and customer testimonials, to create engaging content that resonates with their audience and attracts new viewers.
7. Seamless Shopping Experience
Filmo's user-friendly platform ensures a hassle-free shopping experience with in-app purchasing features. Integrated checkout options and secure payment processing allow customers to complete transactions quickly and conveniently, reducing cart abandonment rates and increasing sales conversion.
8. Competitive Edge
Adopting live shopping on Filmo allows brands to differentiate themselves from competitors, positioning as innovative and customer-centric organisations. Interactive features, engaging content, and exclusive offers help brands stand out in a crowded marketplace and capture discerning shoppers' attention.
9. Heightened Brand Awareness
Participation in Filmo live-shopping events significantly boosts brand visibility and awareness, attracting a diverse audience eager to explore new products and brands. Showcasing products in an immersive and interactive environment leaves a memorable impression on viewers and establishes brands as industry leaders.
10. Dedicated Support
Filmo offers comprehensive support services, including technical assistance and marketing expertise, ensuring the success of live shows and sellers' overall experience. With dedicated account managers, educational resources, and community forums, Filmo empowers brands to maximise their impact and achieve business goals through live shopping.
Joining Filmo's live-shopping marketplace provides numerous benefits, including amplified conversion rates and real-time customer insights, allowing brands to tailor strategies and engage a targeted, purchase-ready audience. Filmo's user-friendly interface ensures a seamless shopping experience, while multi-channel broadcasting and streamlined e-commerce integration enhance visibility and simplify inventory management. Additionally, Filmo offers comprehensive support services and opportunities to repurpose live shows into social media content, maximising reach and positioning brands as leaders in innovative, customer-centric retail. With Filmo, brands can harness the full potential of live-shopping to engage with consumers in real-time, drive sales, and elevate their brand presence in the dynamic digital landscape. Join the live-shopping revolution with Filmo today!