Social commerce is rapidly transforming the retail landscape, seamlessly integrating shopping experiences within social media platforms. In 2023, social commerce accounted for approximately 18.5% of total e-commerce sales worldwide, a figure projected to rise in the coming years Statista. This shift is further evidenced by platforms like TikTok Shop, which achieved $100 million in single-day sales on Black Friday 2024 Reuters.
A TikTok spokesperson stated, "There are no plans to launch TikTok Shop in Australia in 2024" (AdNews). This gap creates an exciting opportunity for Australian businesses to embrace innovative solutions like Filmo, a live-shopping platform tailored to help retailers excel in the social commerce space.
Filmo empowers businesses to harness the full potential of social commerce with features that make live shopping both effortless and impactful. Here’s how Filmo can elevate your retail strategy:
1. Multi-Platform Streaming
Filmo’s cutting-edge multicast technology lets you broadcast live shopping events across Instagram, TikTok, Facebook, and YouTube—all at once. This means maximum reach and visibility without the hassle of managing multiple streams. In a market where 73% of shoppers made purchases via social media platforms in 2024 (Capital One Shopping Research), this multi-platform approach ensures you connect with your audience wherever they are.
2. Seamless In-App Checkout
Unlike other platforms that redirect shoppers to external sites, Filmo offers an integrated in-app checkout experience. Customers can browse, engage, and purchase without ever leaving the live stream. This frictionless process helps reduce cart abandonment and encourages impulse buying. With 80% of shoppers preferring seamless transitions from browsing to purchase (Investopedia), this feature is key to turning engagement into conversions.
3. Shopify Integration
For retailers using Shopify, Filmo simplifies operations with real-time synchronization of product listings, inventory updates, and sales data. This eliminates manual updates and ensures a smooth shopping experience for customers while giving you more time to focus on selling.
4. Addressing the Local Gap
With TikTok Shop unavailable in Australia, Filmo provides a homegrown solution for local retailers to leverage the power of social commerce. By offering tools like multi-platform streaming and in-app checkout, Filmo ensures that Australian brands can compete globally while meeting the unique demands of their market.
The Opportunity Awaits
Social commerce is projected to hit $1.2 trillion globally by 2025 (Statista), and early adopters are already reaping the benefits. With Filmo, Australian retailers have the tools to engage customers, drive sales, and future-proof their business in this rapidly evolving landscape.
Ready to unlock the power of live shopping for your brand?
👉 Sign up today or book a demo to see how Filmo can transform your business!