Social commerce is no longer a trend. It’s a shift. A new way of shopping that meets people where they already are scrolling, watching and buying on their favourite social platforms. In 2025, live shopping and social commerce are reshaping how brands connect with customers, turning entertainment into instant conversion.
But while platforms like TikTok Shop are exploding overseas, Australia has been left out. TikTok confirmed it has no plans to launch Shop locally, leaving brands without a native social commerce solution.
That’s where Filmo comes in.
Filmo is Australia’s live shopping marketplace, designed for modern retail and built for real-time connection. With tools made for sellers, powered by live video and fuelled by Shopify, Filmo helps you show up, stand out and sell smarter.
Why Filmo?
1 - Multi-Platform Streaming
Go live once and reach everyone. Filmo’s multicast function streams your show across Instagram, TikTok, Facebook and YouTube simultaneously. And the best part? Buyers can shop directly from any platform. Whether they're watching on Instagram or TikTok, they can simply comment "buy" to purchase instantly. One stream. One setup. Unlimited reach.
2 - Real-Time Shopping
Filmo’s in-app checkout means buyers can watch, chat and shop without leaving the show. It keeps the experience fluid and conversion high. Viewers on other platforms can also comment "buy" to purchase instantly.
3 - Seamless Shopify Integration
Filmo connects directly with your Shopify store, syncing products, orders and inventory automatically. No manual updates. Just live selling that stays in sync with your store.
4 - Global reach, local advantage
Filmo gives Australian retailers the power to lead in social commerce and sell to audiences anywhere. While global platforms stall, Filmo is already delivering the tools local brands need to scale fast, sell live and reach customers across borders in real time.
Why now? Social commerce is expected to reach $6.2 trillion dollars globally by 2030. Brands that move early win the attention, the audience and the sale. Filmo gives you the tools to lead that shift in Australia.
Ready to take the lead?
👉 Sign up today or book a demo to see how Filmo can transform your business!