FAQs

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Yes, you will receive an email from Filmo with your order confirmation after you complete the checkout process.
You can track your orders from the “orders” tab on the Filmo app.
Go to “orders” from the “account” tab on the Filmo mobile app, and select “create a return” on the item(s) you would like to return.
To make a purchase on Filmo, join a live shopping show through the app or watch a replay. During the live show, you can see product demos, ask questions and interact with the seller in real time. When you’re ready to buy, simply tap the product featured in the show, add it to your cart and check out directly in the app. You can also shop from replays, with the same product access and pricing. Filmo makes shopping easy, interactive and more informed.
Yes. Filmo is available to buyers globally. If the seller offers international shipping, you can watch live shows, shop in real time and check out directly from the app no matter where you are.
When you type “buy” during a Filmo-powered Instagram Live, Filmo recognises your comment in real time and sends you a direct message from the brand’s Instagram account with a checkout link. You can click the link, pay securely, and continue watching the live show without interruption. If you would like to see a wider product range, browse other collections, or return to shows later, you can do all of that inside the Filmo app.
The Filmo Comment-to-Cart Instagram Live feature lets you shop instantly while watching a live show on Instagram. If you see something you like, simply comment “buy” and you will receive a direct message from the brand’s Instagram account with a secure checkout link. You can complete your purchase right there without leaving Instagram. If you want to explore more shows, track your orders or keep everything in one place, the free Filmo app gives you the full experience.
You will usually receive the link within 3 to 5 seconds of commenting “buy” during a Filmo-powered Instagram Live. As soon as your comment is detected, Filmo triggers an automatic direct message from the brand’s Instagram account. The message arrives in your inbox almost immediately and includes a thank you note together with a secure checkout link. If you have Instagram notifications turned on, you will also see a push notification letting you know the message has arrived. Once you tap the link, you are taken straight to the checkout page where you can complete your order, then return to the live stream without missing any part of the show.
Yes, it is safe and secure. The message always comes directly from the brand’s official Instagram account, never from a third party. It contains only a thank you note and a secure checkout link. You decide whether or not to complete the purchase. The Filmo app adds an extra layer of convenience by keeping all your orders and receipts in one place if you choose to use it.
Filmo is currently available to sellers based in Australia and to buyers worldwide.
Filmo Productions is our in-house content service designed to help brands elevate their live shopping experience. Live shows are one of the most effective ways to build trust, boost engagement and drive real-time sales, but not every seller has the time, capacity or resources to host shows themselves. That’s where Filmo Productions comes in. Whether you're a fashion label, beauty brand or accessories store, we match you with experienced Filmo Hosts who bring energy, storytelling and sales impact to your shows. Get in touch with us via filmo.au/contact-us or tap the Filmo Productions tab in the app.
Log in to your TikTok account on a computer with Windows operating system. Then go to the TikTok Live Center (livecenter.tiktok.com) or use TikTok Live Studio Click Go Live, set your category and title, then click Save & Go Live. Your Server URL and Stream Key will appear at the bottom of the dashboard. Copy the stream key and paste it into your Filmo stream settings. You must meet eligibility requirements such as age 18+, at least 1,000 followers, and a clean account in regions where TikTok offers stream key access. Check out our quick guide: filmo.com.au/blog/stream-live-across-platforms-with-filmo-a-quick-guide
At the moment, Filmo is built exclusively for sellers using Shopify. To join the platform, you’ll need an active Shopify store. This allows us to sync your products, inventory and orders in real time, making live selling simple and seamless. If you’re not on Shopify yet, you can sign up at shopify.com and connect your store once it’s ready.
Go to YouTube Studio at studio.youtube.com and log in to your account. Click the Create button in the top right corner and select Go Live. Choose Start under the Right Now option. Select Streaming Software as your video source. YouTube will display your stream key in the Stream Settings section. Copy the stream key and paste it into your Filmo stream settings. YouTube stream keys do not expire unless you reset them. You can reuse the same key across multiple sessions. Check out our quick guide: filmo.com.au/blog/stream-live-across-platforms-with-filmo-a-quick-guide
Log in to your Instagram professional account on a computer. Then, click the Create (+) button and select Live Video. Enter a title and choose your audience, then click Next. Your Instagram Stream URL and Stream Key will appear. Copy the stream key and paste it into your Filmo stream settings. Stream keys change with every new live broadcast and must be retrieved each time  To go live on Instagram, your account must be public and have at least 1,000 followers. Check out our quick guide: filmo.com.au/blog/stream-live-across-platforms-with-filmo-a-quick-guide
If you are based outside of Australia and you are interested in selling on Filmo, let us know at filmo.au/contact-us
Filmo is designed for visually driven products, making it a perfect fit for categories like fashion, cosmetics, jewellery, accessories and luxury items. Right now, we’re accepting seller applications from fashion and beauty brands that benefit from live demos and interactive shopping. If your products shine on camera and tell a story when tried on or explained live, Filmo is the right place for you.
Yes. Live shows on Filmo have a maximum duration of 2 hours. You can go live for as little or as long as you like within that window to showcase products, engage with your audience and drive sales. If you need more time, you can schedule another show right after.
Filmo enables sellers to stream their live show across multiple platforms at the same time, including Instagram, TikTok, Facebook and YouTube. To activate this, you simply enter your stream keys into Filmo before going live. This connects your Filmo show to each platform, so your audience can watch wherever they already are. During a Filmo powered Instagram Live viewers can comment “buy” to receive an automatic checkout link, and this capability will soon be available on TikTok, Facebook and YouTube as well.
Log in to Facebook on a computer. Go to your feed, Page or profile and click Live Video. If you're posting from your feed, click What's on your mind, then tap the three dots and select Live Video. Facebook will open Live Producer. Click Select on the Go Live card. Choose Streaming Software as your video source. Your stream key will appear in the Streaming Software Setup section. Copy the stream key and paste it into your Filmo stream settings. Stream keys are valid for one session only. Once your stream starts, you have up to five hours to go live. Check out our quick guide: filmo.com.au/blog/stream-live-across-platforms-with-filmo-a-quick-guide
Once your seller application is approved, download the Filmo app on your mobile from the App Store or Google Play. Log in, follow the prompts to connect your Shopify store, and authorise the integration. Filmo will automatically sync your products, inventory and orders so you can start scheduling live shows and selling in real time.
Getting started is simple. If you’re a Shopify seller, apply to join at filmo.com.au/register. Once approved, download the Filmo app from the App Store or Google Play, connect your Shopify store and follow the setup prompts. You’ll be ready to schedule live shows and start selling in real time.
Filmo connects directly with your Shopify store to sync inventory, product details and orders in real time. This keeps everything centralised and up to date, so there’s no double handling or risk of overselling. You manage products and fulfilment exactly as you already do in Shopify, while Filmo takes care of the live selling. Simple, accurate and seamless.
Filmo is free for buyers. For sellers, there’s a 14-day free trial to explore the platform. After that, a small commission is charged on every sale made through Filmo. There are no upfront fees or hidden costs. We only make money when you make sales. For full details, see our Terms and Conditions.
To start selling on Filmo, download the app and apply as a seller. Applications are currently open to fashion and beauty brands. Once approved, you’ll connect your Shopify store so your products, inventory and orders sync automatically. From the Filmo mobile app, you can schedule live shows, go live, showcase products and interact with shoppers in real time. Your Shopify products appear on Filmo when featured in a live show, so highlight your best pieces and start turning views into sales.
You can request a host directly through the Filmo app or contact us at filmo.au/contact-us . We recommend reaching out at least two weeks in advance so we can brief the host, align on your goals and lock in the schedule. Let us know your goals and what products you want to feature. We’ll match you with a host who fits your brand and help you plan a show that sells.
Yes. Filmo is available to buyers globally. Your customers can shop from anywhere, join your live shows, and complete their purchase directly through the Filmo app or stream.
Not every seller wants to be on camera, and not every team has time to plan and run shows consistently. That’s where a Filmo Host comes in. Our hosts are live shopping pros who bring your products to life, follow your brief and keep the energy high so your show feels effortless for you and engaging for your audience. Requesting a host takes the pressure off and makes your brand look polished and professional.
Filmo’s operations team is based in Melbourne, and we currently work closely with sellers across Australia to support setup, logistics and live show planning. By focusing on Australian-based brands, we can provide a more hands-on experience and respond quickly to seller needs. While buyers can shop from anywhere in the world, seller access is limited to Australia during this phase of our growth.
For customers, the feature makes buying as simple as leaving a comment. Instead of having to search for links or step away from the show, they get a personalised direct message straight from your Instagram account with the exact checkout link they need. This means they can stay engaged with the live show while shopping at the same time, enjoying a smoother, faster, and more convenient shopping experience.
For sellers, the feature works like a behind-the-scenes sales assistant that converts engagement into revenue in real time. Every “buy” comment is automatically captured and followed up with a shopping link, meaning no missed opportunities and no need to manually reply to comments while you are presenting. This helps you increase conversions by catching buyers at the moment of highest intent, saves you time and effort, and ensures your live shopping experience feels professional and seamless.
Yes, the feature is completely secure. Messages are always sent directly from your verified professional Instagram account so customers know they are interacting with you. The direct message contains only your thank-you note and the secure checkout link, and shoppers have complete control over their inbox and their purchase decision. This transparency builds trust and ensures the process feels authentic and reliable for your audience.
Customers can use Comment-to-Cart directly through Instagram without downloading anything. They simply watch your Instagram Live, comment “buy,” and complete their checkout via the link sent to their inbox. For those who want the full Filmo experience, including order tracking, rewatching shows, and discovering new collections, the Filmo app is available to download for free, but it is not required for Comment-to-Cart to work.
The Filmo Comment-to-Cart Instagram Live feature is a shopping tool that makes live shows on Instagram instantly shoppable. When a viewer comments the word “buy” during a Filmo-powered Instagram Live, Filmo recognises the comment in real time and sends an automatic direct message from your Instagram account. That message includes a shopping link where the viewer can browse and check out directly, without leaving Instagram. This turns the excitement of live engagement into an immediate opportunity to purchase.
During a Filmo-powered Instagram Live, the Comment-to-Cart feature makes shopping seamless. When a viewer types “buy” into the comment box while watching your show, Filmo instantly detects the comment and identifies the user. Within seconds, the viewer receives an automatic direct message from your Instagram account. This message contains a clear shopping link. The shopper can tap the link, complete their checkout, and return to your live show without missing a moment. The process is fast, fully automated, and happens in the background so you can concentrate on presenting your products while Filmo takes care of the follow-up.
Yes, at the moment the Filmo Comment-to-Cart feature is available only during Instagram Lives that are powered by Filmo. We are actively working on bringing the same seamless shopping experience to TikTok so you will soon be able to use Comment-to-Cart on both platforms.
Getting started is simple. First, download the Filmo app and sign up as a seller. Sync your Shopify store so your products are available inside Filmo. In your profile tab, connect your Instagram professional account. Next, schedule your live show in Filmo, then copy the Instagram stream key from Instagram desktop and paste it into Filmo. When you’re ready to go live, start your broadcast in Filmo and then click “Go Live” on Instagram. From that moment, viewers who comment “buy” will automatically receive a direct message from your Instagram account with a secure checkout link.
You can still host a live show, but the Comment-to-Cart feature will not work. This means viewers who comment “buy” will not receive the automated checkout message. To enable Comment-to-Cart you must connect your Instagram professional account to Filmo before you go live.
The Filmo app gives sellers everything they need to turn a livestream into sales. Social media alone is only a broadcast, but Filmo adds the full shopping layer. From the app you can schedule and run live shows, sync your Shopify store so products and inventory update automatically, and manage orders, payments and replays all in one place. During a Filmo powered Instagram Live viewers can comment “buy” to receive an automatic checkout link, and this capability will soon be available on TikTok, Facebook and YouTube as well. Social platforms bring the audience, but the Filmo app gives you the tools to convert that audience into paying customers.
Yes! You can reach our support team anytime at filmo.au/contact-us.
You can download Filmo from the App Store https://apps.apple.com/au/app/filmo/id1580188982 and Google Play https://play.google.com/store/apps/details?id=com.filmo.live&pli=1
Filmo is currently available to sellers based in Australia and to buyers worldwide. Anyone can download the app and shop from anywhere, as long as the seller offers international shipping. We're focused on supporting Australian brands for now, but the shopping experience is global.
Yes. Filmo is a single app built for both buyers and sellers. Buyers can watch live shows, chat and shop. Sellers can log in to their seller account to schedule shows, go live and manage their store. Everything happens in one place.
Filmo is a live shopping marketplace where products are brought to life through real-time streaming across Instagram, TikTok, Facebook and YouTube. It creates an interactive shopping experience where viewers can watch, chat and buy instantly. Behind the scenes, Filmo connects with Shopify to keep everything in sync, so what you see is always available to shop. It’s live shopping made easy, for everyone.
Sellers use the Filmo app on iOS or Android to schedule shows, go live, manage products and chat with customers. If you’re using the multicast function to stream on Instagram, TikTok, Facebook or YouTube, you’ll need to enter your stream keys from a desktop before going live. Everything else can be managed directly from your phone for a seamless live selling experience.
A Filmo Seller is a brand that lists and sells products through live shows. A Filmo Host is a creator brought in by Filmo to present the show and engage the audience. While sellers can go live themselves, many choose to work with a Filmo Host through our Filmo Productions service for a more polished and professional experience.
Filmo Hosts are part of our Filmo Productions team. To be considered, you must have at least 1,000 followers on Instagram and 1,000 followers on TikTok, along with experience hosting live video content. If you meet the criteria, you can apply through our website. If selected, we’ll onboard you and match you with brands that align with your style and strengths.
Filmo Productions includes professional hosting, pre-show planning, support during the stream and post-show wrap-up. Our team also provides setup guidance, on-camera tips and performance feedback to help every show improve over time. You provide the product and the brief, we provide the host and the expertise.
Filmo Hosts are content creators with experience in live video, product storytelling and audience engagement. To qualify, they must have at least 1,000 followers on both Instagram and TikTok and a strong understanding of what performs on camera. We match each host with the right brand to ensure style, tone and target audience are aligned.
No. Filmo does not support live bidding. The platform is built for fixed-price live shopping, where buyers can watch, interact and purchase in real time. However, sellers are encouraged to offer exclusive discounts that are only available through their Filmo live shows, creating a unique and time-sensitive shopping experience.
Filmo is a curated marketplace, meaning we carefully select the brands and products featured on the platform. We prioritise high-quality, visually engaging items that work well in a live shopping format. This creates a better experience for everyone, with shows that feel intentional, inspiring and easy to shop. Only approved brands can sell on Filmo, so every show is there for a reason.